BigHowdy helps musicians, artists & entrepreneurs define who they are and how to tell that story in creative and compelling ways. We help our clients introduce themselves to the world through strategic content, promotions and partnerships.
Brand Profile: Define who you are, who your audience is in a way that is simple, understandable and can be distributed out so everyone is working off the same goals and parameters.
Brand Planning: Working with the core team to define the goals and priorites. Building a plan of how to turn those goals into reality.
Brand Coaching: Working with the artist and the team to give an objective strategic perspective on all areas of the career. Involves everything from promotions to endorsements to designwork.
Brand Tools: Creating everything that communicates what the brand means. Includes the Brand Profile, Bio, EPK, Partner Pitchbook, etc.
The Vision: Translating the brand vision into design, video, photography and so forth. Ensuring that it all works together and we’re investing our time and resources into the right projects and doing it with one voice and one vision.
Campaign Planning: Developing advertisting, promotions and events to promote the brand.
Working With Partners: Finding the right designer, photographer or director and making sure they understand what we are looking for. Being the bridge from the creative partners to the core team.
Guidelines: Making sure that everyone you’re working with has all the elements they need and the standards for how to use them in order to present a consistent brand look and voice.
Content Strategy: Deciding what outlets (media partners, social networks) and platforms (blogging, video, etc.) best fit the brand and the abilities and willingness of the artist/brand. Based on what we’re trying to accomplish, setting simple guidelines for what is and isn’t in keeping with the brand.
Content Planning: Defining how we create and produce the content effieciently so that we always have things to draw on, it all works together and it minimizes the chaos and demands on the artist and team. Gets right down to who posts what as well as where and when.
Content Creation: Developing smart, targeted content that is aimed squarely at the defined audience. This includes concepting, writing, production, etc.
Content Production: Pulling together the team (directors, editors, etc.) and getting the work done so it can get out there.
Distribution: Once the work is created, making sure it gets posted or in the hands of the right person to post it.