The Myth Of The Release Date

I see it over and over again. Independent artists obsessing over their release date. "Everything has to be perfect for the release." But unless you have already have a huge following, a huge marketing budget or are a major label artist, chances are that day is gonna be anticlimactic. The release date is not the finish line, it's the starting gate.Sorry, but it's true. And you'll be so much happier and less stressed (both before and after) if you start thinking this way. Truly great, substantial independent records are built over time. So pace yourself. Space out your plan, your big ideas and your content over 18 months to 2 years. If you put everything out there all at once, but nobody's listening yet, then you've got nothing left to give them when they do show up. And honestly, the VAST majority of people want a little piece from you every now and then. They don't want to immerse themselves in you or your record. And by the way, this is really good news. You don't want the pressure of a huge release date. Where some label exec is deciding your future based on your first four weeks of sales? No thanks. But as an independent, you have the opportunity to build it. To get it right. To be patient. I know being patient is hard. You've spent a lot of time and energy making this record. You put your heart and soul into it. I get that. But this is a marriage, not a wedding. So have a nice wedding, but don't do it at the expense of your marriage. And, just like a wedding, it won't be perfect. But that's okay, too. Because a great wedding is a wonderful thing, but it isn't the point. The point is everything that comes after that.