Everyone is looking for the magic formula–3 Easy Steps To Build A Career In Music. But it just doesn't exist. It's not a popular answer, but it's the truth. It's incredibly tough to win over fans and make a real connection with them. Plus you're dealing with limited time and resources and a crowded field of talented people. You have to focus, bare down and win folks over one at a time. Five at a time. Whatever it is, make the most of it. Talk to them. Listen to them. Drink a beer with them. Because the one fan can lead to three more. And the five turns to twenty-five. There are times when it's exhausting and you feel like you're making no progress at all. But if you're putting in the time and you're focused and dedicated, it'll happen. Just not as quickly or easily as you'd like. If that's a problem, then you're probably in the wrong business.