A Big Dose Of Reality (gulp)

With musicians, photographers and artists as clients, I'm constantly faced with the reality that those industries have changed. The old model is gone and it has yet to be replaced by a new one. Maybe there will be a new model. But maybe there won't be. Music hasn't changed, but the business around it has. Technology is slowly rolling through industries and turning them on their heads. Photoshop killed commercial illustration in the 1990s. Napster and iTunes killed the music business in the 2000s. And now variants of the same process are happening in photography, design, advertising, publishing, television and movies. And it seems like this round of change is coming even faster. It's accelerating. It's a different world out there. It doesn't matter what it should be or if it's better or worse. It just is. What worked ten years ago doesn't necessarily work now. And what works today may not work tomorrow. The world is changing. If you don't change with it, you starve. It really isn't much more complicated than that.