It's the holiday season and there's a lot of stuff going on. Are you and your music a part of it? Because your fans want you to be a part of their holiday season. There is no time of year that people's hearts and wallets are more open. So give 'em a discount in your store. Create a special holiday bundle. Or record an acoustic Christmas carol and give it away. Make a funny video. Just do something. Trust me, if you have fun, you won't come across like a self-promoting asshole. Have a good time and share it with the people who like you and your music. After all, pretty soon it'll just be winter again. But right now, tis the season.