Working with Creatives: The Danger of Expectations & Preconceived Ideas

"Not what I had in mind" is bad feedback when you're working with a creative professional (designer, writer, photographer, etc.). In fact, "not what you had in mind" is the point. What they bring back shouldn't be your idea on paper. It should be something better than you could've come up with. If it doesn't surprise you and make you a little nervous, THAT is a good reason to ask for another try.

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