When you look at content and promotions on your website, Facebook, Twitter or through other media outlets, they would seem to be pretty similar. But there is one huge distinction: Content is something you give to people with no expectation of anything in return – a photo, blog post, video or a link to an interesting article. Promotions, on the other hand, are built around a specific call to action – sign up for this, buy a record, download a song, come to my show. A good marketing plan has a balanced mix. Content grabs their attention and promotions convert that attention into something worthwhile. Not enough promotions and you spend a lot of time and effort for nothing. Not enough content and people will get sick of you asking them for stuff. It's like all healthy relationships, it has give and take. And when that balance gets out of whack, someone is going to leave.
I'm curious to hear what platform you are using for your website. There are a lot of options out there, but I can't see that any one in particular is catching on. So it has me curious about what people on a budget are doing. Are you just letting your MySpace serve as home or are you going all out with a custom site? Please vote in the poll below and leave me a comment with any details you can about how you like it, what other services you use (BandCamp, ArtistData, etc.) and just general thoughts. Thanks. [polldaddy poll=2049837]
First post of the new blog for the new business. Yeah, yeah, I know. The site is just a temp. Luckily, I’ve been so busy with work...Read More