It’s the holiday season and there’s a lot of stuff going on. Are you and your music a part of it? Because your fans want you to be a part of their holiday season. There is no time of year that people’s hearts and wallets are more open. So give ‘em a discount in your store. Create a special holiday bundle. Or record an acoustic Christmas carol and give it away. Make a funny video. Just do something. Trust me, if you have fun, you won’t come across like a self-promoting asshole. Have a good time and share it with the people who like you and your music. After all, pretty soon it’ll just be winter again. But right now, tis the season.
merch
3 Reasons Musicians Should Invest In Great Merch
A lot of artists see merch as just another way to try to make money on a tour. But merch isn’t just a revenue stream, it’s marketing. Hey, I know merch is tough – it’s a lot of money. And, short-term, it’s a bit of a gamble, especially for a new artist. But that is exactly why you shouldn’t focus on getting the cheapest deals and selling for as much as possible. Invest in great design and well-made products. Take lower margins so you can sell more of stuff. Like everything else, there is no easy formula or magic answer that works for everyone. But take the time and figure out what appeals to people who come to your shows. Find a designer and manufacturer to help you do it the right way.
With that, here are three reasons why you should invest in offering great merch to your fans: Read more »
