For the release of his "Red River Blue" album, Blake Shelton and Warner Music Nashville wanted to do a parody of the Dos Equis' "Most Interesting Man In The World" campaign. They hired me to write the scripts.
Blake Shelton: The Most Interesting Man In Country Music
Blake Shelton on Poets
Blake Shelton on Maple Sausage
Blake Shelton on Chuck Taylors
Blake Shelton on Hangovers
Blake Shelton on Twitter
Martina McBride & Trace Adkins
BigHowdy was hired by tour promote Police Productions to develop a recognizable brand for a concert tour featuring the unusual pairing of Martina McBride and Trace Adkins. Working with presenting sponsor SunnyD and Great American Country as our broadcast partner, we did everything from name the tour—Shine All Night Tour—to concept, write and direct a TV campaign that ran on GAC and were a big hit with fans. We even worked with GAC's team to develop a branded website hosted inside their website.
Martina McBride & Trace Adkins Get Competitive
Wrong Idea – Martina McBride & Trace Adkins
Mechanic Hero – Martina McBride & Trace Adkins
The Hair – Martina McBride & Trace Adkins
Badonkadonk – Martina McBride & Trace Adkins
Tour Name and Logo
Magazine and Online Ad
This series of ads was done to introduce Nike's first-ever product that wasn't performance-based. Since they were in new territory, we got to work closely with them on the strategy to help translate the Nike voice to what was essentially a fashion product aimed at teens. These three ads ran in music, skateboarding and similar publications.
Charlie Worsham Cover Challenge
The Cover Challenge was a series I developed with Charlie Worsham early on in his solo career. It was designed to tastefully showcase his musical and instrumental skills in way that was fun instead of showy or egotistical. It allowed us to position him as a ridiculously talented guy who was willing to laugh at himself.
Crazy Train: Charlie Worsham Cover Challenge
This was the second song we covered and it transformed the series. At his live shows, he still gets TONS of requests for Crazy Train on banjo.
Gangnam Style: Charlie Worsham Cover Challenge (OFFICIAL)
This video really helped position Charlie as "the ridiculously talented guy who can play anything" with radio programmers.
Roar: Charlie Worsham Cover Challenge (OFFICIAL)
At this point, we were trying to add a little more humor and have a little more fun with this videos.
Low Rider: Charlie Worsham Cover Challenge (OFFICIAL)
This video stars the LEGIT Low Rider, Charlie's parents' basset hound, Thelma Lou. You'll also see cameos from Cee Lo and Molly (neighbors dogs) and the Worsham's cat, Thomas Jefferson.
Bushmills Irish Whiskey
This campaign ran in independent weekly newspapers like Creative Loafing and LA Weekly and was intended to drive mixed-drink sales to 20-somethings who thought of Bushmills as their father's whiskey.
Brandy Clark stormed onto the scene in 2014 with her debut album, 12 Stories. Not only was it probably the best-reviewed country record of that year, but it got her nominated for TWO GRAMMY awards: Best New Artist (all genres) and Best Country Album. Both unheard of from a new artist with an independent release in country music. I'm proud to say that I designed the cover and encouraged them to change the name from "Brandy Clark" to "12 Stories" in order to strategically underscore her amazing storytelling abilities in her songwriting. The shirt was designed to capitalize on her low-profile and was worn by fans and friends.
12 Stories Album Cover
Brandy Clark / Who The… Shirt
Sea Gayle started as a small independent music publishing company owned by Brad Paisley and two other songwriter/producers. It eventually launched a record label and an artist management company. The last two logos were designed just to be used on company swag.
Just For Hats & Other Swag
Retro Logo For Swag
This division of Nike made footballs, basketballs, etc. and had contracts with leagues and specific NCAA athletic programs. In this case, we created full-page newspaper ads for USA Today and regional newspapers that played up specific school rivalries.
Nike / Miami/Florida/Florida St
Nike Auburn Georgia
Wade Bowen is a country music singer/songwriter based in Texas that I've worked with for over seven years. A few years ago, we created a new logo for him. Then created a new identity for his annual charity concert and golf tournament in Waco, TX. And then after that event hit $200,000+ per year, we put together an identity for his family foundation to distribute the money to local causes. The photos are from a shoot with the amazing Joshua Black Wilkins that I art directed in 2015.
Charity Golf Tournament & Concert
An outdoor campaign aimed at inner-city residents in big cities like Chicago, Los Angeles, New York, etc. Nike wanted to tell the audience that they could now get a great boot in black, unlike the main competitor at the time, Timberland. So we said it in a way that traditionally meant something in those neighborhoods and the response was huge.
Over time, I've worked on a wide variety of clients and projects. These are a few things that I wanted to find a place for on the site.
Busch Texas Outdoor
These outdoor boards, like the special Texas-only packaging, was designed to tap into the crazy-strong state pride that Texans feel while still being simple and to the point.
Kanye West Website :: UniverseCity
Much like the man himself, this official website to host all of Kanye's interests, from music to video games to fashion, was big and over-the-top. The site was illustrated by a top animation firm in Vancouver and built by my team at echo/Ticketmaster in Nashville.
Faith Hill Website
Creative directed this interactive Flash homepage to the site which was designed by Drew Huddleston and Charles James.